David Fowler

David Fowler creates content for advertising and beyond.

ogilvy.com

If An Ad Isn't a Brand, What Is?

Who doesn’t love a great obituary? Sure, they’re about deaths. But they’re also lives encapsulated in a story, none written better than in The New York Times. It’s more than just brilliant writing; it’s also the discernment of the editors. Like heaven, not everyone gets in. Kemmons Wilson, Holiday Inn founder did, and what a life and a lesson his story became. On a road trip with his young family in 1951, Wilson found himself forced to lodge his family in grimy tourist camps and feed them at gr